K24U

Visual Identity, Marketing Plan

Project Overview

Excited to be part of Charity Ketu’s campaign for Vice President of TCU’s Student Government Association for the 2024-25 school year. Our primary objectives were to showcase her commitment to advancing TCU, her professionalism, and her advocacy for all students.

My Contributions

For this project we aimed at showing her dedication, professionalism, and spirit for TCU. My role in her campaign was to create a visual identity that accurately represented this through graphics and social media engagement.

Drawing inspiration from Representative Alexandria Ocasio-Cortez’s innovative branding, we opted for colors that reflect modernity, professionalism, and colors typically not used for political campaigns (Red, White, and Blue). Roboto was selected as the typeface to convey trustworthiness and professionalism. The arrow through her name symbolizes her dedication to propelling TCU forward during her tenure.

K24U

The Significance