Honolulu Sentinels

Visual Identity
Project Overview
The Honolulu Sentinels are a NFL team representing the spirit and resilience of Hawaii. With their mascot, the ‘I’iwi bird, symbolizing strength and agility, the sentinels bring a bold and dynamic presence to the league.
Sentinels
The Process
The Honolulu Sentinels represent more than just football—they embody the spirit, resilience, and cultural pride of Hawai‘i. As the first NFL team based in the islands, the Sentinels bring national recognition to Honolulu, providing a unifying force for the local community while showcasing Polynesian strength and athleticism on the world stage. The ʻIʻiwi bird, a striking red honeycreeper native to Hawai‘i, was chosen as the mascot for its boldness, adaptability, and deep-rooted connection to the land. Much like the bird, the team stands as a guardian of tradition and a symbol of Hawai‘i’s enduring presence in the sports world.